Expression

It's important to have the right tool for the job. Here are some that work well across the EF product spectrum.

It’s important to note that using these elements is not mandatory. These design tools have been crafted through working alongside creative teams in products all over the world, and they happen to work pretty well for a multitude of products. We ask that you try to utilise them, and in doing so we will achieve greater brand harmony across different products and territories.

As G.U.D 4.0 rolls out over 2018 and beyond, we will develop new elements and update this page. Likewise, if you have anything you feel would be appropriate here, please get in touch!