Our new identity is based on a model that relies on a small, tight core of design rules that every product follows, and in doing so, gives EF brand harmony worldwide.

We refer to the topics in this section as ‘core elements’, which everyone must use. You’ll see that, around this core, there’s an area dedicated to individual product expression which is where designs can flourish and connect in a more targeted way with your audience.

Please follow these core element rules to the letter so we create a consistent thread all the way through the new EF graphic identity.