Grand Unified Design

Home of EF’s design tools and guidelines.

Watch the GUD 5 launch presentation

Grand Unified Design (GUD) is EF's adaptable system of guidelines and tools that establish our brand consistently across our family of businesses, products and marketing. Our toolkit is a collaboration between designers, writers, UX and developers and strives to create a common thread across EF touch-points.

Meet the Design System: Our comprehensive set of tools and guidelines for designers and developers to create user-friendly and immersive digital experiences.

Explore Design System

Dig into design thinking

Our EF Design Thinking framework helps us empathize with our users, define problems, and deliver innovative solutions. It includes tips, tricks and templates to get you and your team started with design thinking.

Join our design community

We are over 200 creatives spread across the world. From designers, to art directors, creators and makers. Join our Teams channel and slot in for our next event.